Strategy

Brand Strategy

  • Brand Analysis
  • Market/Competitive Audit
  • Brand Perception/Positioning Research
  • Review of Communications Assets
  • Brand Architecture and Brand Portfolio Optimization
  • Brand Positioning
  • Brand Definition and Brand Framework

Marcom Strategy

Target audiences analysis and prioritization, “Message Matrix”, Key Channels and Contact Points

Expression

Verbal

  • Naming – Corporate, Product, Service
  • Brand Manifesto/Brand Narrative
  • Tagline

Visual

Signature, Brand Identity and Brand Visual Style

Management

Brand Guidelines, Key Performance Metrics

Communication

Social Media

Inbound Marketing, Content Strategy Content Marketing – Web and Mobile

Writing, Design, Production

  • Marketing Collateral Programs
  • Investor/Stakeholder Communications, Financial AR and CSR reports
  • Packaging
  • Web site and Apps
  • Cause-related, Cultural and Institutional advertising and marketing, etc.

Employee Communications

French Adaptation