Ontario Lottery Corporation

Stakeholder Reporting & Disclosure Program

Development of a cohesive triple-bottom line reporting and communications platform designed to re-establish credibility and confidence in OLG and to ensure transparency and accountability.

  • Financial and operational disclosure
  • Gaming integrity disclosure – Player protection
  • Social/community disclosure

Key tactical objectives of the program:

  • Repeatable and sustainable from both reporting best practices and implementation perspectives.
  • Establishment of metrics against which performance can be measured.
  • Prescribed discipline to operational and organizational processes.
  • Development, adoption and standardization of tools such as tables and scorecards to ensure consistency in reporting year-over-year

Barrick Gold

  • Corporate Social Responsibility Reporting
  • Financial Annual Reports to Shareholders
  • Corporate and Operational Annual Reviews
    (multi-year)

Manulife Financial

Investor Communications

  • Theme development, design concept and print production management for shareholder annual reports and related documents

Sales and Marketing Communications

  • Interactive and video-based sales and marketing tools
  • Trade events presentations
    (multi-year)

Conseil Scolaire Viamonde

  • Broad-based stakeholder consultation and research
  • Market survey
  • Brand repositioning
  • Brand and visual identity system development
  • Positioning market tagline “Franchement exemplaire”
  • Campaign theme development “Le succès s’exprime en français”
  • Mass media (television) campaign in the English media
  • Re-naming of the school board away from government standardized nomenclature CSDCSO (Conseil scolaire de district centre-sud-ouest) to values-expressive Conseil Scolaire Viamonde.
    (multi-year – French program)

London Health Sciences Centre

Brand Development

  • Internal and external stakeholder consultation
  • Market research
  • Validation research
  • New integrated visual identity
  • Brand architecture – various entities and sites
  • Unifying positioning tagline
  • Brand and communications platform
  • Marketing communications program

Toronto Economic Development Corporation

  • SARS epidemic mass media public awareness campaign
    • Newspaper Campaign
    • Television Spots (30 sec.)
    • Radio Spots (30-60 sec.)

CIBC

  • Marketing collateral system redesign and implementation
  • Visual brand identity development and application guideline system for CIBC Investors Edge
  • Visual brand identity development and application guideline system for CIBC Insurance
  • Visual brand identity development and application guideline system for Hyperion Mutual Funds
    (multi-year)

University of Waterloo

Broad-based brand consultation on the repositioning of the institution

Metro Grocery Stores

Corporate Social Responsibility Reporting

  • Communications Platform
  • Key Performance Index consultation
  • Initial CSR Report to Stakeholders
    • Research
    • Planning
    • Content development
    • Writing
    • Design

House Brand/Private label development – Pilot project

  • Product brand development
  • Naming
  • Visual identity
  • Value Proposition
  • Packaging design for various SKUs

MCAP

  • Financial and mortgage sales process realignment
  • Realignment of product architecture and nomenclature
  • Product architecture
  • Product re-alignment and repositioning
  • Product nomenclature system

Oxford Properties

Office properties leasing programs – marketing materials and collateral

  • Communications theme development
  • Creative direction
  • Design development
  • Production management
    (multi-year)

Children’s Aid Foundation

Various Fundraising Programs

  • Campaign concept development
  • Program branding
  • Collateral and marketing design and production implementation such as the Teddy Bear Affair, Golf Tournaments, etc.
    (multi-year)

Kids Help Phone

  • Brand identity optimization
  • Public awareness campaign materials design and development
  • Graphic standards

Assante Asset Management

  • Marketing architecture
  • Product re-alignment and repositioning
  • Product nomenclature system
  • Marketing and sales collateral system redesign
  • Design development, implementation and print management of sales and marketing collateral

Georgian coming soon…

Ontario Municipal Employee Retirement Plan

Stakeholder Annual Reports – a number of publications for various stakeholder groups including Ontario municipalities, municipal employees unions, contributing plan members, retired plan members and the Government or Ontario.

  • Theme development
  • Design concept
  • Creative direction
  • Print production management
    (multi-year)

Ivanhoe Cambridge

Comprehensive retail leasing information packages

  • Theme development
  • Design development and implementation
    (multi-year)

TransForce Inc.

Canada’s largest road transportation and logistics network with over 100 management-led transportation companies.

  • Investor communications – annual reports, websites, investor presentations
    • Theme development
    • Design concept
    • Print production management
  • Shareholder annual meetings – Montreal, Calgary, Toronto
    • Planning
    • Research
    • Coordination
    • Investor presentations
    • On-site management
  • Internal stakeholder special projects
  • Identity graphic standards
  • Visual asset management
  • Various marketing projects
    (multi-year)

YMCA Canada

Campaign concept development, branding, creative direction, design and production management for various programs:

  • Community and stakeholder program promotion and communications
  • Institutional communications initiatives
  • Community outreach programs
  • Social and physical activities programs
  • Recognition and awards programs
    (multi-year)

 

YMCA Toronto

Annual Report to Stakeholders

  • Theme development
  • Design concept
  • Creative direction
  • Print production management
    (multi-year)

Peter Munk Cardiac Centre

Inauguration of the new world-leading cardiac institute

  • Institutional profile commemorative book
    • Concept and narrative development
    • Copywriting
    • Design
    • Production management

Saint Elizabeth Health Care

  • In progress

Royal Bank Financial Group

  • Retail Banking Services – marketing collateral system redesign and implementation
  • Royal Bank Insurance – stakeholder communications reports
  • “White-label” Smart ABM pilot program – product naming and brand development
  • Wide variety of branded marketing collateral design projects
    (multi-year)

Richard Ivey School of Business

Sales and marketing collateral – variety of brochures, forms and presentations tools.

  • Marketing system architecture
  • Design overhaul
  • Concept development
  • Theme development
  • Copywriting
  • Production management
  • Design and graphic standards
    (multi-year)

Dundee Wealth

Shareholder Communications

  • Communications theme, creative direction and design development of DundeeWealth annual reports, shareholder meetings and related programs
  • (multi-year)

Brand Identity Development

  • Brand narrative and key tenets
  • Cohesive brand architecture and visual integration
    • Corralled over 30 disparate brands under a single brand identity framework driving equity up to the DundeeWealth brand
    • Visual identity signature and system
    • Visual identity guidelines
    • Web site standards
    • Various sales collateral programs/materials design and development

Ontario College of Teachers

Stakeholder Annual Reports – web-based annual reports to each stakeholder group, including, Ontario teachers, and the Government or Ontario.

  • Communications theme development
  • Creative direction
  • Design development of OCT’s
    (multi-year)

Royal Ottawa Hospital

Brand Development

  • Internal and external stakeholder consultation
  • Market research
  • New integrated visual identity
  • Brand architecture
  • Positioning tagline
  • Brand and communications platform

Royal Ottawa Hospital re-branding program won top honours from the Health Care Public Relations Association of Canada in 2007.

Sick Kids Hospital Foundation

Various Fundraising Programs

  • Campaign concept development
  • Program branding
  • Collateral and marketing design and production implementation including the development of the first Hospital Lottery program in Canada.
    (multi-year)

Ontario coming soon…

* WORK DONE WHILE VICE PRESIDENT WITH THE PUBLICIS GROUP