Media training tips from someone who’s been there at least once.

August 9, 2012

A little bit of advice from a neophyte in doing media interviews as an expert on your topic.

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More on OCAD identity

June 14, 2011

It was very recently brought to my attention that the new innovative identity concept so enthusiastically endorsed by OCAD, was not so original after all. Turns out a similar approach was used in 2007 by Samata-Mason for the identity of… are you ready for this?… another art school. So, at first glance, my proposed approach […]

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The world does not need another branding company.

There. I’ve said it. So then, what is Nonpareil, and why should you care? Because what small and medium size businesses, professional services, entrepreneurial and public sector organizations can definitely use is a communications company that understands their particular needs, culture and challenges and is focused on servicing them in a holistic and superior manner. I […]

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OCAD Identity Begs, Borrows And “Steals”?

May 24, 2011

So OCAD has a brand spanking new visual identity. Many have already commented on the approach, and the comments are… well, mixed. I will resist jumping into the fray and spare you my own subjective views as relates to its aesthetic merits. It doesn’t matter much what I think of the new signature, whether I […]

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